Implementing Google Analytics 4 through Google Tag Manager with a Free Consent Management System

by The Planin Digital Marketingon Posted on

Step 1: Set Up Your Google Tag Manager Account

If you haven’t done so already, the first step is to set up your Google Tag Manager account1.

Step 2: Create a New Google Analytics: GA4 Configuration Tag

Next, create a new Google Analytics: GA4 Configuration tag and copy-paste your Measurement ID into the Measurement ID field1.

Step 3: Set Up a Trigger

Choose the All Pages trigger. This will ensure that the GA4 tag fires on every page of your website1.

Step 4: Submit Your GA4 Tag

Click Submit to publish your GA4 tag1.

Step 5: Configure Consent Settings in Google Tag Manager

Google Tag Manager allows you to configure consent settings for your tags23. Here’s how to do it:

  1. Click Tags in the left navigation2.
  2. Click the Consent Overview icon2.
  3. In a list of tags, use the checkboxes to the left of each entry to select which items you would like to update2.
  4. When one or more tags are selected, the Edit Consent Settings icon will appear2.
  5. Modify settings for Additional Consent Checks2.
  6. Click Save2.

Step 6: Review the Built-In Consent Checks

Tags with built-in consent checks automatically adapt their function based on the user’s consent selection3. Make sure that Google Tag Manager loads tags in all cases and not only if the user consents3.

And that’s it! You’ve now implemented Google Analytics 4 through Google Tag Manager with a free consent management system. Remember, the key to successful implementation is to regularly review and update your tags and consent settings to ensure they continue to meet your needs and comply with privacy regulations.